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Joel Brown

SHIFT: The AI Playbook for Business Owners Who Don't Want to Get Left Behind

SHIFT: The AI Playbook for Business Owners Who Don't Want to Get Left Behind

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What's Inside the Book

Eleven chapters. Three parts. Written to be read in a weekend and used the following Monday.

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    A clear-eyed view of what AI can actually do for a business like yours — where it earns money, where it saves time, and where it's overhyped and best left alone.

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    A way to cut thousands of tools down to the handful that matter — so you're evaluating three real options instead of drowning in a market designed to confuse you.

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    A map of where AI belongs in your operation — which part of the business to point it at first, and which parts to leave exactly as they are.

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    The questions that separate a real solution from a sales pitch — so you never overpay for something that doesn't fit, and you can spot a bad deal in the first five minutes.

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    A low-risk way to test before you commit — start small, measure it properly, and expand only what proves itself.

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    A framework you can hand to your team — so implementation doesn't live or die on you having the time to manage it.

Note: This book is NOT for AI Nerds who understand everything about AI already. This is for the business owners who see its value but don't know where to start.