FOR BUSINESS OWNERS NEW TO A.I.
How to Use AI to Get Ahead of Your Competition
- Understand what AI actually does for a business, in plain language.
- Cut through thousands of tools to the three that actually matter for a business like yours.
- Know exactly what to do first — and what to skip.
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Thank you Joel for showing us the value of AI. I was skeptical about it until you showed us how we can use it as a vehicle to maximize our time.
Carmen Montenegro
Wellness Consultant
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Joel, thank you so much for the info on AI. You really opened my eyes… And gave some peace of mind with everything that's out there!
Alan Young
Non Profit Executive
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Coach! Thank you so much for this… A game changer and excited to ride this wave to have the focus and energy to serve and show up better for my clients.
Davon Carter
Business Strategist
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Hey Joel, so grateful for you. This is going to be a game changer for my business! Can't wait to start.
Amanda Glieg
Personal Development Coach
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Joel's AI training was eye opening for me. It will not only save me time but significantly improve the quality and impact of my content.
Adrian Arenas
Leadership Advisor
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Joel thank you for all your tips! I gained some smarts on how to use the tech to free up more time but not use it like a crutch.
Amanda Klegg
Kinesiologist
What's Inside the Book
Eleven chapters. Three parts. Written to be read in a weekend and used the following Monday.
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A clear-eyed view of what AI can actually do for a business like yours — where it earns money, where it saves time, and where it's overhyped and best left alone.
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A way to cut thousands of tools down to the handful that matter — so you're evaluating three real options instead of drowning in a market designed to confuse you.
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A map of where AI belongs in your operation — which part of the business to point it at first, and which parts to leave exactly as they are.
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The questions that separate a real solution from a sales pitch — so you never overpay for something that doesn't fit, and you can spot a bad deal in the first five minutes.
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A low-risk way to test before you commit — start small, measure it properly, and expand only what proves itself.
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A framework you can hand to your team — so implementation doesn't live or die on you having the time to manage it.
Note: This book is NOT for AI Nerds who understand everything about AI already. This is for the business owners who see its value but don't know where to start.
There Are Two Ways to Do This
Every owner who takes AI seriously ends up on one of these two paths. The difference isn't intelligence or budget. It's whether you're working from a map.
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Guessing your way through
Months of articles and videos that contradict each other.
Working from a mapOne read, one framework, one clear place to start.
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Guessing your way through
Buying tools because someone confident recommended them.
Working from a mapBuying tools because they fit a job you've already identified.
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Guessing your way through
Spending real money to find out something doesn't work.
Working from a mapTesting small, and only scaling what earns its place.
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Guessing your way through
Automating whatever happens to be easiest to automate.
Working from a mapStarting where the return is, not where the effort is lowest.
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Guessing your way through
Whatever you learn goes stale when the tools change.
Working from a mapA way of judging any tool, including ones that don't exist yet.
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Guessing your way through
Still deciding this time next year.
Working from a mapSomething running and paying for itself within a quarter.
Both paths cost you something. One costs a weekend of reading. The other costs a year and a good deal more money.
One Weekend, and You'll Know What to Do
170 pages. A clear strategy. No tech degree required.
What you get:
- A clear-eyed view of what AI can actually do for a business like yours — where it earns money, where it saves time, and where it's overhyped and best left alone.
- A way to cut thousands of tools down to the handful that matter — so you're evaluating three real options instead of drowning in a market designed to confuse you.
- A map of where AI belongs in your operation — which part of the business to point it at first, and which parts to leave exactly as they are.
- The questions that separate a real solution from a sales pitch — so you never overpay for something that doesn't fit, and you can spot a bad deal in the first five minutes.
- A low-risk way to test before you commit — start small, measure it properly, and expand only what proves itself.
- A framework you can hand to your team — so implementation doesn't live or die on you having the time to manage it.
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Secure checkout
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Ships worldwide
Printed on demand and delivered to your door.
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Money back if it doesn't help
Email me for a refund and keep the book.
Questions
I'm not technical. Will I understand it?
Yes. It assumes you know nothing about AI and everything about running a business. Plain language throughout, with a glossary at the front for anything unfamiliar.
Am I already too late?
No. A handful of businesses are well ahead. Most haven't started at all — including, most likely, the ones you compete with. The gap is real but it's early, and moving deliberately now still puts you in front of most of your market.
I've tried AI things before and got nowhere.
You're in the majority. More than 80% of AI projects fail, and it's rarely the technology. It's people buying tools before they've worked out what job they need doing. That's the part this fixes.
Will this apply to my industry?
Every business has the same three layers — what customers see, what your team handles, and what runs in the background. The map is the same for a clinic, a trade, a shop or a firm. Where you start on it is your call.
Is it going to tell me to replace my staff?
No. There's a straight section on what to automate, what should stay human, and how to handle it properly if a role does change. It doesn't pretend that part is easy.
What format is it?
A softcover book, printed and shipped to you. Not a download.
What if I don't find it helpful?
Email me and I'll refund you. Keep the book.
Still Reading? Then You Already Know Where to Start.
The only thing left is deciding whether the next twelve months are worth 1 weekend of reading.
Softcover book, printed and shipped to you.